Canon is no dabbler when it comes to making top-notch cameras. Besides bringing quality products, it contributes towards environment profusely. To make print ads & creatives for them, we worked around how Canon imparts excellent quality & believes in giving to the community.
For a brand that’s already popular worldwide, we were challenged to make it rise above the cluttered retail space & gain traction of new clientele.
By keeping a resolute idea behind concepts but using nuanced visuals & copies, we resonated with the brand’s customers. Also by devising relatable marketing campaigns, we were able to speak with the target audience with authenticity & credibility. Eventually, overcoming the hurdle of making an already prevalent brand, even more marketable.